Sarah Lopez, Head of Digital and Social, UnlikelyStory

Sarah Lopez is widely recognized as the "Kinector" due to her exceptional ability to forge genuine connections and her profound passion for people. With a versatile skill set encompassing sales, music, strategy, and partnerships, she has significantly contributed to the advertising and experiential events sector. Her expertise has enabled her to build effective teams, lead projects, and deliver outstanding results. Lopez boasts extensive relationships across the industry, including advertising agencies, talent agencies, music labels and publishers, DSPs, brands, and notable creators and celebrities.

As a co-founder of Kinective Music Group, a women-led creative collective at the nexus of brands and creators, Lopez champions a creator-first approach. Over the past three years, through a partnership with JEM Productions, she has co-produced a variety of projects, from broadcast to digital advertisements, collaborating with leading brands and agencies managing accounts for Toyota, Genesis, Tropicana, Got Milk, Meta, PlayStation, and others.