Building on the successful 2025 business-forum model, NOW 2026 is designed around focused, high-value engagement between Nordic delegates and U.S. industry leaders. The program centers on one-to-one and small-group meetings hosted inside agency, studio, guild, and legal offices, supported by carefully curated mixers, industry dinners, and concise showcases intended to spark meaningful follow-up.

Preparation is a core part of the model. Earlier confirmations, structured briefings, and tailored materials ensure that meetings are efficient, relevant, and respectful of everyone’s time — with a clear emphasis on quality conversations and concrete next steps.